How to convert a ‘No’ to a ‘Yes’ – R. Umashankar

(This is our first guest post and the person who has been kind to write this is Mr. R. Umashankar.  Mr. Umashankar is the Executive Director of ASSET India Foundation (www.assetindiafoundation.org) He won the prestigious Purpose Prize in 2008: http://www.encore.org/Ray-Umashankar. The Purpose Prize is  for people over 60 who are committed to change their communities […]

Read more

Ogilvy India suffers from ‘Divine Discontent’

Brand Equity (The Economic Times, August 3, 2011) carries a cover story that caught my eye. There is an NCD (National Creative Directors) Report Card and a quick summary of five advertising agencies and their ratings. I started reading it with a mild disinterest when I noticed something intriguing. In each case the Creative Directors […]

Read more

How to deal with a dumb idea

As part of our Creative Block Busting Workshop, we spend time talking about how to look at new ideas. We emphasise that there are only plus points and practical implementation concerns to an idea. There is nothing called a dumb idea. Of course, no one was willing to accept this. In fact, managers felt that […]

Read more

What is ‘Out-Of-The-Box Thinking’?

“Well, well. This is your cliche series, is it?” asked Prasna** “Oh! You are referring to my title for the post. I am trying to explain some commonly used terms, in my own way. I believe this is important. Participants in my workshops appreciate the definitions and the clarity that emerges.” “Where did you get […]

Read more

How to challenge status quo

“Is not Status Quo a worn out cliche, an overused management jargon? Why are you using it?” Prasna**  seemed irritated with my choice of expression. “I agree. Sometimes I find it is easy to get across what I have in mind, when I use a cliche. When people see the video, they may not worry […]

Read more

“Curiosity is not allergic to failure” – Seth Godin

“Who is Seth Godin?” Prasna** fired his question before I could finish typing the line. “Why are you so impatient Prasna? You did not even let me finish typing the line.“ “Well, I am just curious!” and we had a good laugh. In the unlikely event that you have not heard of Seth Godin, here […]

Read more

David Ogilvy’s first love – alive and well

“Are you not getting a bit sensational?” asked Prasna** as I typed the headline. “Why do you think so?” “The world is talking about David Ogilvy’s centenary year, and you are talking about his first love.” ” David once said that ‘Direct Response is my first love and secret weapon’. He staunchly believed that all […]

Read more

How to retain talented employees

“I don’t understand this.” “What don’t you understand Prasna**?” “Yesterday you wrote about marketing. That seemed fine because you were in that business. But what do you know about HR? And retaining people? Are you an expert in everything?” “Certainly not. My expertise is facilitation. I help people come out of their habitual ways of […]

Read more

How to Keep Your Marketing Engine Oiled

“When are you going to get specific?” “Good Morning Prasna**. What do you want me to get specific about?” “How can people in marketing or HR or Training or any other function use your process? Can you not give some examples?” ” I understand. If you do not think I am lazy, may I post […]

Read more

“Imagination is more important than knowledge” – Einstein

“Do you know what Einstein has said about imagination?” “Yes, Prasna**” “What did he say?” “Imagination is more important than knowledge” “Then why is it that you have not written about imagination? Do you not talk about it in your workshops?” “Of course I do. In fact, I give them the beginning of a story, […]

Read more
Page 5 of 6« First...23456
Email

Your Name (required)

Your Email (required)

Your Message

Quiz Time

Type the characters from the image
captcha