“That is quite a bold statement to make. Does this mean that innovation is only for a chosen, privileged few?” Prasna** jumped right in, even before I could complete the sentence. ” No Prasna. I am conscious that this statement might sound discouraging, perhaps even elitist. I do not mean it to be.” “Then why [...]
Read moreI just read what wikipedia says about ‘defrosting’. “Defrosting is a procedure, performed periodically on refrigerators and freezers to maintain their operating efficiency.” It goes to explain how the ice is formed and subsequently remains there affecting the efficiency of the refrigerator or any other similar equipment. Our minds are some what similar. Over the [...]
Read more(This is our third guest post. This time from another friend I admire for his infectious enthusiasm and prolific ideas. Subhabrata Ghosh – best known as SG - sghosh@celsius100.co.in . This is about SG by SG. “25 wonderful years in building some of the best loved brands in India. Leading fantastic teams in Rediffusion and [...]
Read more“How did you plan these interviews?” Prasna** asked. “The CNBC TV 18 team and I worked closely together. We had a master plan covering various aspects of innovation. Then we discussed who we could approach for the particular episode. We then detailed the episode plan, for each segment within the episode.” “Did you learn anything?” [...]
Read more“Did the show do well?”asked Prasna** “I believe so. That is what the CNBC TV 18 people told me.” “What is this section about?” “Just see it. I don’t have to explain it.” “You seem to have had some fun” “Yes, the discussions were lively.” **Prasna Rao is an unusual friend. He appears every [...]
Read more“I did not know you anchored a show on CNBC TV 18. How did that happen?” “They had called me to advise them about a show on innovation. One of the senior people suddenly asked ‘Why don’t you do it?’ They did an audition which was approved. That is how it happened Prasna**” ” You [...]
Read more(This is the second guest post – this time from my friend and former colleague Harish Vasudevan. He is the Asia Pacific head of an innovative WPP agency called Enfatico [ www.Enfatico.com.sg] . He has been in the marketing services field for over 20 years working in India, China and now Singapore. In this period [...]
Read more“What is an Innovation Postbox?” “I made that up Prasna**. I read years ago about a famous advertising man. He had a shoebox in his office. Whenever he came across something interesting, he would just put that in the shoe box. Whenever he had to write a new advertisement, he would rummage through the material, [...]
Read more“Why do you exaggerate, just to make a point?” – Prasna** seemed a bit annoyed with me. “Why do say that Prasna? Where am I exaggerating?” “Look at the title for this post. Is that not an exaggeration?” “Certainly not. I am indeed sharing ‘a thousand ways to generate ideas’.That is the first important step [...]
Read more(This is our first guest post and the person who has been kind to write this is Mr. R. Umashankar. Mr. Umashankar is the Executive Director of ASSET India Foundation (www.assetindiafoundation.org) He won the prestigious Purpose Prize in 2008: http://www.encore.org/Ray-Umashankar. The Purpose Prize is for people over 60 who are committed to change their communities [...]
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