Courtesy: SteveAllenPhoto

Courtesy: SteveAllenPhoto




Take a quick look at all the topics covered in the book. It will not only give you a good idea of what the book offers but also helps you understand how you might benefit from reading the book.




Author’s Note



The First Meeting

“Creative Block Busting

– 7 Keys to Unlock The Real Power of Ideation.”

 Key No. 1: The Master Key. Define what you want ideas for

Defining the problem step-by-step

Defining the problem – another approach

The art of asking questions

Using the question pack

The bug list method

The three question method

Conversation starters to define a challenge

Challenging assumptions to define a challenge

Challenge statement examples

Key No. 2: The Brains Key. Choosing the right people for the task

Looking beyond the obvious

Talent must match the task

Important: thinking without bias

How to choose the right people

Ideas from customers

How to locate ‘ideas’ people

Simple creativity tests

Qualities of a good facilitator

Key No. 3 : The Design Key. Design a robust process for divergent and convergent thinking

There is more to creative thinking than thinking

Creating the right climate

Introducing the challenge

Simple definitions

Ideation guidelines

Issuing a creative license

How to write an idea statement

Divergent and convergent thinking

Training people to think creatively

Barrier to creative thinking

Meeting the executive committee

What makes a good ideation session different

Designing for fun and relaxation

Designing the session – guidelines and agenda for the day

Guidelines for an ideation session

Creating an agenda for an ideation session

Draft agenda

Designing for divergence and convergence

Key No. 4: The Wizard Key – Using a bouquet of tools and techniques

 What is our real challenge?

What is your ambition?

Identifying the biggest barrier to achieving it

Imagining the life after

Defining the desired outcome

The triangle test

How to write an idea statement – example

An unexpected turn – revisiting the challenge

Get your focus right

First Cut

Introduction to the Creative Block Busting Tool Kit

Using web search to get ideas

Using call a friend to get ideas

Jolt – questions we don’t ask

A formula for WOW

Start, stop, continue – – using extremes to stretch thinking

Using unconnected pictures to get ideas

Use the technique that works for you

Ignition Trigger – using projective techniques to generate ideas

Familiar ideas to different ideas

Chasing numbers – quantity more important than quality!

Defining the box in Out-of of-the the-Box

Key No. 5: The Smart Key – Using a smart selection process

A surprise visitor

Convergent thinking starts

Green, Gold and Pink Stickers

Gut feel plays a role

Benefits, future gains and practical concerns

Getting real, making choices

Emerging themes

Prioritising for action

Feedback time

Thank you

Key No. 6: The Moment of Truth Key – Committing money, resources and time

Impact vs. Effort Matrix

Quick win, long term and accelerators

How to make a case for a chosen idea

Ideas under the microscope

Key No. 7: The Action Key Making things happen

Ownership is the issue

Ready to move on

Killer phrases

Habit of asking questions

Annexure 1


Annexure 2

How to define a challenge

Annexure 3

Choosing the right participants

Annexure 4

Sample one-day agenda

Annexure 5

Ideation session guidelines

Annexure 6

List of ideation techniques used in the book

Annexure 7

Guidelines for sorting and selecting ideas

Annexure 8

Emerging idea

Guidelines for building a business case

Annexure 9

Habit of asking questions

Annexure 10

How to present an idea – example

Annexure 11

Books that influenced and inspired

Annexure 12

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