“First Class business in a First Class way” – David Ogilvy
I got my first lucky break from Hindustan Lever in 2000 when I started. It was soon followed by another wonderful opportunity from Tata Motors and then another from TVS Motors. These assignments kept the ‘kitchen busy’ in the early days.
When I was in Ogilvy, the agency philosophy was to do ‘first class business, in a first class way’. It was my secret ambition to follow this philosophy. (I never shared this with anyone lest it be misunderstood as arrogance.)
Now when I look at the list of clients I have worked with over the last ten years, it certainly gives me a sense of legitimate pride and satisfaction. Obviously I must be doing something right!
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*Picture by thepatrick available under a Creative Commons Attribution- licensed for commercial use.