Unlock The Real Power Of Ideation
Why are bright managers unable to think differently?
Why are ideation sessions not as productive as managers would like them to be?
I share a simple step-by-step process that will help you make your ideation sessions more effective. Interesting and different ideas, practical and doable.
It is an easy to follow 7 step process.
Define what you want ideas for
Choose the right people
Design a robust process
Use divergence to generate a variety of options
Use convergence to arrive at ideas worth pursuing
Make a business case
Commit resources, time and money and act!
To download a free digital copy of Chapter 1, click here.
Then decide whether you can do without this book.