People – the participants in the creative blockbusting workshops – are the most important ingredient. I call them advisors/consultants. We seek their ideas, hence they are advisors. The more uncommon and carefully thought out the selection, the better will be our results. The most predictable the team, poorer the quality of ideas we will get. [...]

I just returned after completing a two-day workshop for a client. Here are a few points from the closing comments from my client and some of the participants. Client 1: I thought that my product category is so a boring, people will have nothing to say. I am amazed at what they have done. Client [...]