As part of our Creative Block Busting programme, we spend time talking about how to look at new ideas. We emphasise that there are only plus points and practical implementation concerns to an idea. There is nothing called a dumb idea.
Of course, no one was willing to accept this. In fact, managers felt that [...]

We were working with a group of housewives. The task was to arrive at a new value proposition for a kitchen equipment. We were listening to the housewives talking about their dream kitchen.
As we were coming close to the session I asked “Tell me, what bugs you most about your kitchen?” I might as well [...]