I was in a client workshop day before yesterday. When we re-assembled after lunch my client showed a short clip of a nice cat. The cat was cute. Just as we watched and wondered what it was going to do, the cat began to dose off and its head drooped!
And the client said ‘Well, our [...]

I remember people from my school and college days. They are the ones who every one approached if they were stuck for ideas. How were these ‘ideas’ people different from the rest of us? These are some qualities about them.
They were generous with their ideas. It did not matter to them whether you liked their [...]

People – the participants in the creative blockbusting workshops – are the most important ingredient. I call them advisors/consultants. We seek their ideas, hence they are advisors. The more uncommon and carefully thought out the selection, the better will be our results.
The most predictable the team, poorer the quality of ideas we will get. Let [...]