Archive for the 'Protecting Ideas' Category

How to deal with a dumb idea
Wednesday, April 30th, 2008

As part of our Creative Block Busting programme, we spend time talking about how to look at new ideas. We emphasise that there are only plus points and practical implementation concerns to an idea. There is nothing called a dumb idea.
Of course, no one was willing to accept this. In fact, managers felt that [...]