Calcutta Exile: The writing of a novel – Bunny Suraiya

Posted on January 20, 2012 at 7:46 am One comment

I met Bunny Suraiya when she was working in our Calcutta office. What struck me first was her energy and infectious enthusiasm. She introduced me to one of the best books on Direct Marketing by Drayton Bird. Later we worked together to win the ITC Welcome Group business for Ogilvy & Mather Direct (now Ogilvy [...]

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What Makes Israelis So Innovative?

Posted on January 12, 2012 at 6:13 am One comment

(Mr. Gopalakrishnan, needs no introduction. I read this wonderful piece and sought his permission to carry this as a ‘Guest Post’. As always he was prompt in his reply and generous in his response. I have taken the liberty of using one the lines from the article as the headline for this post.) BITZUA AND [...]

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