“The CEO is not always right”

“You are getting bolder as you grow older, is it?” quipped Prasna** when I finished typing the headline. “Well, you can say that. However the man who says this emphatically is Richard Branson, in an article I read recently.” (Click here http://goo.gl/Ffvo1 to read the full article) “So what is special about this article?” “He […]

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How to grow an idea pool – Sumit Roy

(Sumit Roy runs the world’s smallest “learn-by-earning university”: www.univbrands.com . It has just one employee – him. Yet it has ‘students’ spread across USA, UK, Russia, South Africa, Middle East, South Asia and Australia. He learnt how to grow brands at Ogilvy. He learnt how to grow people who grow brands at Lintas. He has […]

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Quite frankly, innovation is not for everyone

“That is quite a bold statement to make. Does this mean that innovation is only for a chosen, privileged few?” Prasna** jumped right in, even before I could complete the sentence. ” No Prasna. I am conscious that this statement might sound discouraging, perhaps even elitist.  I do not mean it to be.” “Then why […]

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How to defrost frozen minds

I just read what wikipedia says about ‘defrosting’. “Defrosting is a procedure, performed periodically on refrigerators and freezers to maintain their operating efficiency.” It goes to explain how the ice is formed and subsequently remains there affecting the efficiency of the refrigerator or any other similar equipment. Our minds are some what similar. Over the […]

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Where do differentiating ideas come from?- SG

(This is our third guest post. This time from another friend I admire for his infectious enthusiasm and prolific ideas.  Subhabrata Ghosh – best known as SG –  sghosh@celsius100.co.in . This is about SG by SG. “25 wonderful years in building some of the best loved brands in India. Leading fantastic teams in Rediffusion and […]

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