“How did you plan these interviews?” Prasna** asked. “The CNBC TV 18 team and I worked closely together. We had a master plan covering various aspects of innovation. Then we discussed who we could approach for the particular episode. We then detailed the episode plan, for each segment within the episode.” “Did you learn anything?” [...]
Read more“Did the show do well?”asked Prasna** “I believe so. That is what the CNBC TV 18 people told me.” “What is this section about?” “Just see it. I don’t have to explain it.” “You seem to have had some fun” “Yes, the discussions were lively.” **Prasna Rao is an unusual friend. He appears every [...]
Read more“I did not know you anchored a show on CNBC TV 18. How did that happen?” “They had called me to advise them about a show on innovation. One of the senior people suddenly asked ‘Why don’t you do it?’ They did an audition which was approved. That is how it happened Prasna**” ” You [...]
Read more(This is the second guest post – this time from my friend and former colleague Harish Vasudevan. He is the Asia Pacific head of an innovative WPP agency called Enfatico [ www.Enfatico.com.sg] . He has been in the marketing services field for over 20 years working in India, China and now Singapore. In this period [...]
Read more“What is an Innovation Postbox?” “I made that up Prasna**. I read years ago about a famous advertising man. He had a shoebox in his office. Whenever he came across something interesting, he would just put that in the shoe box. Whenever he had to write a new advertisement, he would rummage through the material, [...]
Read more“Why do you exaggerate, just to make a point?” – Prasna** seemed a bit annoyed with me. “Why do say that Prasna? Where am I exaggerating?” “Look at the title for this post. Is that not an exaggeration?” “Certainly not. I am indeed sharing ‘a thousand ways to generate ideas’.That is the first important step [...]
Read more(This is our first guest post and the person who has been kind to write this is Mr. R. Umashankar. Mr. Umashankar is the Executive Director of ASSET India Foundation (www.assetindiafoundation.org) He won the prestigious Purpose Prize in 2008: http://www.encore.org/Ray-Umashankar. The Purpose Prize is for people over 60 who are committed to change their communities [...]
Read moreBrand Equity (The Economic Times, August 3, 2011) carries a cover story that caught my eye. There is an NCD (National Creative Directors) Report Card and a quick summary of five advertising agencies and their ratings. I started reading it with a mild disinterest when I noticed something intriguing. In each case the Creative Directors [...]
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